LifeScan | A Johnson & Johnson Company / Editorial Design
The manufacturer of blood glucose monitoring systems for diabetics aims its customer magazine “Zucker – aktiv leben mit Diabetes” at the daily increasing number of diabetics. With its message “You are not alone – life is beautiful despite diabetes – LifeScan is your competent partner,” the magazine achieves a strong bond with the customer. The goal is to generate new customers, strengthen existing structures, and enhance the company’s image.
The emotional appearance supports these claims and helps the company stand out in the rather matter-of-fact diabetes market in Germany. Permanent topics include diet for diabetics, reports by diabetes sufferers, interviews with physicians and other figures of public trust, self-help, associations, child and family with diabetes, sports and exercise, diabetes and travel, culture, scientific reports, and therapeutic options.